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Individuality" is the 21st century's mantra

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"Individuality" is the 21st century's mantra, and if you embrace it, rest assured, you will be leading the fashion parade..

Make your mark with the right apparel label Sometimes fashion changes faster than the seasons. If you blink, you might just miss the biggest thing that happened since the bubble skirt. How do you keep up, and more importantly how do you manage to stay ahead of the game? "Individuality" is the 21st century's mantra, and if you embrace it, rest assured, you will be leading the fashion parade.

Today's and tomorrow's aesthetics will change, but to keep yourself grounded no matter what happens is by focusing on the smaller details that make up the leading fashion. It could be something as simple as the right colour, the right material, the right cut, or even the right kind of label. A dress is still a dress without a label, but stitch on the right word, and it's transformed into a work of art. With the right tools at your disposal, they can be an intrinsic part of the process as well.

In today's fast-paced industrial standards, time is of the essence. A stitch in time could be beneficial but it's even better when the stitch is completely avoidable.

Enter the world of heat transfers. Tag all your clothes through a simple process and you can concentrate just on the creative aspect. Available options make sure there's something for everyone; from eco-stretch heat transfer labels to digital high definition ones. This is style at its simplest: create the image you have in mind and let someone else do all the dirty work. All you have to do is choose the look.

The rest is as simple as it should be. Apparel labels are the best way to create simple yet effective first impressions. Pick a design that suits your code of ethics, be it edgy style or environmentally-cautious - the smallest detail can speak volumes for you. So while you're travelling through blogs and setting yourself up with the dos and don'ts of everything fashionable and fantastic, think about the baby steps you can take to make a difference in your own line. Whether it's about sourcing from your favourite eco-friendly store 150 miles away, or choosing the right kind of label to flash your name for your upcoming autumn-winter line - remember, it's easy to make the right decision.

Fashions and seasons change constantly, but you can take a breather. Because, you know that no matter which direction style is headed, you're there along for the ride.

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I'm Alice, from Sweden, living in New Zealand with my handsome kiwi...

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