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Alice's Fashion Blog & Fashion News

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Fashion Blog for Fashion Designers and Fashionistas..

clutch bag


Do you have a love for fashion and dreams in making it in the business? I am a 'starting' designer that has written an E-book/Guide on the Subject, Starting a Clothing Line


This is me working on one of my pieces at the Vendors factory in India 3rd oct -2008.

This site is to bring people together from around the world with simliar aspirations in starting their own fashion label whether its clothes, hang bags, shoes, jewellery or just simply interested in fashion and need some inspiration/ motivation from others. What a great way to get this support/ideas from people with the same interest as you or simply just talk about fashion. Join the hot cake club today and share your thoughts, fashion ideas to everyone on this online community made for you!

Every week new content is going to be added to this site to provide you the tools, knowledge, fashion articles, biographies of people that have made it or work in the industry, information about fashion jobs and what you need to obtain such a job. This is just a start so bookmark now (Ctrl+D) and come back later. If you have any ideas for articles, or questions about fashion that you have always wondered about please don't hesitate and add a comment.

Here we go, hot cake the portal for fashion lovers...Some information about's founder.


So... where are the Roses and the champagne..


That's my dreams summed into one sentence. I started sketching and creating at the same pace as I started to slowly walk or tumble around. Off with the diaper and reached for the box of colourful crayons, more appealing than dad's LP player.

When I was 20 I tried my luck and went to Italy, Accademia Italiana Moda e Design School in Firenze, Florence. It was an intense year and I experienced everything from a daily desire to take that next flight home to loving the collection work and wearing gloves and knitted cardigans to bed since the small gas source never seemed to warm up the dorm.

My name is Alice and I am now 30 years old. So how do you go about chasing a desirable goal? I quit my job as a sales assistant at a Fashion Store and in March 2008 I set off with my backpack and pantone pencils with the plan to do some travelling around South East Asia and find that magic place where all your garments on paper becomes reality. Mainly due to the high labour costs in Sweden (where I'm from) South East Asia looked like a good place to put some of my ideas into actual items. I have had a wonderful trip so far, started off in the heat of Bangkok, went from crowded city strips to remote islands and white beaches, just as seen in all the travel magazines I read dreaming off during short breaks when I was at work. I also had a secret motto (except just making a label and try to make a name in the fashion market) and that is do everything before thirty. It's contains doing stuff that I, the chicken would normally stay away from. It’s easier in my comfort zone, drawing and dressing up. So off with all the makeup, the flat ironer was packed but not used and then ready for some sports. I started with a 18 meter dive and open water certificate at Koh Tao, Thailand, then brave enough for slippery surf boards in Bali, Indonesia and then to climb and walk the Great Wall of China, some muddy trekking in the north of Vietnam and Kite Surfing at windy beaches in Mui Ne. In between I've manage to create and create, motorbikes in monsoon rain protecting samples from local tailors and learning quickly the different currency rates and how the anguage barriers get more difficult the further remote you are, was signing and waving around a lot in the small fishing village of Phan Thiet and made last minutes orders resulting in nerve wrecking wait in Phom Pehn, Cambodia (with just 5 minutes before the bus leaving to Angkor Wat) the tailor came running as the bus driver was waiting.

I have really been there and done it during my trip throughout Asian countries, heading towards India with a bigger goal and plan set. The testing and somewhat clumsy sampling has now been done using local tailors in S.E-Asia and I am now really excited with what I have designed/produced and in the stage of finding a factory in India. I will be venturing off towards New Delhi to find a factory to meet my demands and to help make this dream come true, little bit of a treasure hunt combined with the big chase, seeking the Holy Grail you might call it since it's not far from the truth.

I will be posting as often as I can so that you can follow my missions, packed with all the "know how’s" and "what not's" in starting a women’s clothing label. The ups and downs and I hope that you take something away and learn from my experience, and by all means have a good laugh and share some thoughts with me.


Remember to Book Mark my site now (ctrl+d)

Enjoy your time and again let me know if you have anything you have always wondered about regarding fashion which would make a good article for the site.


All celebreties images on this site are believed to be public domain, they are gathered from all over the net and there is no copyright on these pictures as far as we are concerned. If there is a picture on this site that has copyright then the owner can contact us by adding a comment and we will remove the picture from this site. None of the persons on this site have authorized their presense here, this site is not associated with them or their companies in any way. All trademarks belong to their respective owners.



 Designer Fashion | Fashion Designers


Between bloggers, love yours, hot cake..thanks for all those posts and future ones! XO

Very nice Alice ! Looking for leather jackets, find one here..

Good efforts Alice.I would like to appreciate you for your work. Regards/jewelry boxes

Alice's Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked Regards/classic dresses..

Pretty,This is a really wonderful post.Thank you for providing this information..:-)

The blog is absolutely fantastic. Lots of great information and inspiration, both of which we all need. Thanks for such a continuous great postings!

Very nice blog on this website. It is really difficult to get this kind of with useful information. I am relieved I came upon this site. I will eagerly look forward to your upcoming updates.Thanks for sharing it here

I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road. Many thanks Regards Jewelry Box Avenue

The top image looks great... What't it made from? Is it a functional bag or purely decorative?

 The picture of this bag shows that it's decorated with silver 'stud' look alikes and why not, use it both for decoration and use:-)I have a few pretty decked out pieces like this that I feature hanging pretty in my bedroom when their not out and about with me:-)xxx and thanks for stopping by, Alice

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I'm Alice, from Sweden, living in New Zealand with my handsome kiwi...





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